Clothing retailer Primark will open a store at Herald Square in Penn District, Manhattan.

The 54,000sqm store will be Primark‘s 11th in New York once the store at Queens Center opens later this year.

“When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence, and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit,” said Kevin Tulip, Primark US president.

“We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters, and people across the world who are visiting the great city of New York.”

The company has yet to announce the opening date for the store.