Encinitas-based sustainable footwear lifestyle brand Ponto has appointed Barry McGeough as new brand president, marking a milestone in its journey towards growth and sustainability.

As a Fortune 500 leader and brand builder in the footwear, apparel, and tech sectors, McGeough has focused on the advancement of new materials science and green-engineered solutions to enable product circularity and digitize consumer experience.

He previously led sustainable projects for international brands including The North Face, Speedo, Calvin Klein, and Tommy Hilfiger.

“I am thrilled and honored to be part of a brand that not only prioritizes innovation in sustainable product development but also recognizes the importance of aligning with consumers’ expectations to make a positive impact,” said McGeough.

Under the new leadership, Ponto says it is poised to expand its dual category approach in both direct-to-consumer lifestyle business and wholesale model.

The brand is committed to advocating for sustainability and circularity, demonstrating that convenient and sustainable choices are financially viable.