Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years 

Japanese eyewear brand Owndays has unveiled its new brand identity, introducing its latest retail store concept as part of the campaign. The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”.  “This brand refresh marks the next phase of our growth, aimed at inspiring and propelling the brand further on the global stage,” Umiyama Takeshi, Group CEO at Owndays, told Inside Retail.  New identity,

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