‘Our brand is like a living organism that changes every day’: Axel Arigato CEO

Swedish footwear brand Axel Arigato is one of the hottest players in the American sneaker game right now. Founded by Albin Johansson and Max Svardh in 2014, the brand is known for its refined aesthetic and well-crafted products. Over the past 10 years, Axel Arigato has expanded beyond footwear to become a lifestyle brand, offering streetwear and accessories, and it is on track to reach €100 million ($131 million) in sales by the end of 2024, up from €19 million ($24.9 million) in 2019. The b

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