Opinion: Here’s how ‘value’ has changed for customers since Covid

Covid-19 cases continue to fluctuate in different parts of the world, with some cities reinstating restrictions amid a new wave of infections, while others are hoping to emerge from prolonged lockdowns after finally getting the spread under control. Due to the unstable situation, we can expect to see adverse economic conditions for months to come. For retailers, this means most consumers will remain cautious with their spending and when they do get out their wallets, value will be top of mind. W

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