Australia’s Eucalyptus eyes growth on the store shelves

Health brand incubator Eucalyptus has unveiled plans to expand beyond its direct-to-consumer and service offerings and enter bricks-and-mortar retailers across the country.  The business, which owns and operates the Pilot, Kin Fertility, Juniper, and Software brands, has entered into a partnership with Priceline Pharmacy which has already seen Software products on shelves. The next step, according to Eucalyptus’ product strategist Cade Fleming, is to connect the business’ digital focus

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now