Online beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

virtual reality
Charlotte Tilbury has launched a virtual store. Image: Supplied.
Beauty retailers, constrained by Covid-19 restrictions in bricks and mortar, have hit the accelerator on virtual experiences this year. And while some retailers, like Harrod’s H Beauty and MAC, have introduced virtual experiences to compensate for lack of testing in stores, British cosmetics brand Charlotte Tilbury has gone a step further, creating a completely virtual online store.  “We have always been a digital first brand; it’s at the heart of everything we do, so by launching thi

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