Centric Brands has collaborated with jewelry designer Jennifer Fisher to develop her brand into new categories while also speeding up the local and international growth of her company.

Jennifer Fisher’s latest initiative follows her recent expansion into lab-grown diamonds, as well as the continued growth of her namesake CPG and lifestyle firm.

“We have created a blueprint for incubating and growing brands that combine the strengths of Centric Brands with talented partners like Jennifer Fisher to create products and culture that resonates with customers,” said Jason Rabin, CEO of Centric Brands.

This new alliance expands Centric’s ability to grow brands through joint ventures, as evidenced by the success of the Favourite Daughter business with Erin and Sara Foster.

Further reading: How Kklue is redefining fine jewellery in Hong Kong’s Harbour City mall