Newly released McDonald’s sales figures have shown a marked global improvement for the business sequentially from late March through May despite the continuing impact of the coronavirus pandemic.
The information, released ahead of the firm’s second-quarter earnings announcement, showed sales steadily improving throughout the period however they still remain negative compared to last year’s figures.
Comparable McDonald’s sales figures across international markets for both April and May were heavily impacted by temporary restaurant closures in the UK and France, and to a lesser extent Italy and Spain. The firm saw strong drive-thru performance in Australia, and negative comparable sales in Germany, Canada and Russia.
Sales in international licensed markets were primarily impacted by temporary restaurant closures across nearly all regions, most notably in Latin America. The results reflected continued negative comparable sales in China and positive comparable sales in Japan.
The vast majority of markets are operating with drive-thru and delivery with limited menus and hours.
A breakdown of figures for international licensed markets was not provided by the firm.
“Our strong foundation and the unique advantages of the McDonald’s System, including a high percentage of drive-thru restaurants and investments in delivery and digital, have enabled us to adapt to the changing landscape presented by the Covid-19 outbreak,” said McDonald’s president and CEO Chris Kempczinski.
“The steps we are taking in response to the pandemic and to accelerate recovery, while continuing to serve the great and familiar taste of a meal from McDonald’s, will position us well for the next phase of this crisis.”
The report shows 95 per cent of McDonald’s restaurants around the world are currently open to serve customers.