Macy’s has named Jason Holzman as SVP of creative and production, overseeing design and copy, photo studio, and marketing operations.

Prior to the new appointment, Holzman served as SVP and head of creative for Peacock at NBCUniversal Media.

He also previously worked as an adjunct professor at Fashion Institute of Technology and as creative director at Euro RSCG.

“Jason brings a wealth of creative experience from consumer advertising, as well as the media and entertainment industries, and has a proven track record of innovative storytelling,” said the company.

“Macy’s has a rich history of celebrating moments big and small, and we’ve added a strong storyteller to continue to tell our story.”