Department store chain Macy’s has appointed Sharon Otterman as chief marketing officer (CMO), effective December 11.

Prior to the new role, Otterman served as CMO at Caesars Entertainment and as EVP and CMO at Madison Square Garden Company. She also worked as CMO at NBCUniversal’s news division and as VP of marketing at ESPN.

“Sharon brings a diverse background in media, entertainment, and digital transformation to Macy’s. We are excited to leverage her expertise to bring more retail theater across our shopping experiences,” said Tony Spring, president and CEO-elect at Macy’s.

“She is a passionate strategist and has a successful track record of evolving brands, developing creative marketing campaigns, and driving profitable growth. We look forward to having Sharon as part of our leadership team.”