Lululemon has entered Mexico’s digital retail space with the launch of its local e-commerce platform and plans to expand its physical store network across the country over the next year.

The new online store, lululemon.mx, gives customers in Mexico access to the brand’s full assortment of performance apparel and accessories spanning categories such as yoga, running, training, tennis, and golf.

Alongside the e-commerce launch, Lululemon confirmed plans to open eight new stores in Mexico during FY26, taking its total store count in the country to more than 30 by the end of the year.

“The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey,” said Carla Anderson, senior VP and GM, North America, Lululemon.

“The momentum we are driving in Mexico reflects the strength and relevance of our brand within the community and signals the continued opportunity ahead as we build connected, engaging, and consistent experiences for our guests.”

In March, the company reported full-year net revenue of US$8.1 billion for fiscal 2025, up 5 per cent year-on-year, supported by a 2 per cent rise in comparable sales. Gross profit held steady at US$4.6 billion.