Lululemon expands its mens offer, adding footwear

(Source: Lululemon)

Lululemon – known for its yoga selections and bags – is expanding its footwear offerings with its first men’s collection to debut this month.

The brand will launch its first casual sneaker ‘Cityverse’ on February 13. Two new running models, BeyondFeel and BeyondFeel Trail, will be launched in March and May respectively. The Spring Summer 2024 Collection will be available online and in select stores across North America, Europe and Mainland China. 

“With new performance running shoes and our first-ever casual sneaker added to our lineup, we can now outfit both men and women in versatile gear from head to toe,” said Sun Choe, chief product officer at Lululemon. 

“Extensive research, wear-testing and ambassador feedback went into each of these designs to ensure a perfect fit, no matter the activity.”

The brand also plans to introduce additional footwear innovations, including the Restfeel Sandal, throughout the year including new material iterations, across the product line.

Last month, the brand unveiled a short film campaign featuring Oscar-winning actress Michelle Yeoh to promote its limited Lunar New Year capsule collection. 

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