Levi’s CEO Michelle Gass: “When we think about Asia, we’re just getting started”

Having recently opened its largest flagship store in the heart of Bangkok and introduced the NextGen concept stores to its Thai customers, the American denim brand is now looking to further extend its reach in Southeast Asia with a larger store in Malaysia, and more stores opening in the region to cater to the growing younger customer base. “We’re making such a bet on Asia due to the opportunity,” Michelle Gass, president and CEO of Levi Strauss & Co told Inside Retail in a media r

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