Levi Strauss & Co has appointed Dario Aguilar as MD for Latin America, effective December 2.

Aguilar has over 25 years of commercial experience and, since February 2021, has held the role of CEO with Sephora Mexico.

Before that, Aguilar worked as COO of C&A and senior roles at Adidas Latin America and Nike Europe.

“Dario brings deep omnichannel experience to the role, with a proven track record of leading high-performing teams and powering growth with a consumer-centric mindset,” said Gianluca Flore, EVP and chief commercial officer at Levi Strauss & Co.

Together with the highly talented team, I look forward to further building our DTC and wholesale business in the region and to growing our equity and loyalty with Levi’s fans everywhere.”