Korean beauty brand I’m Meme is rolling out its products in Target, beginning with a nationwide in-line launch this month.
Launched in 2015 by online beauty marketplace Memebox, the brand is best known for its trendy cosmetics such as finger-friendly eye shadows, portable lipstains, and swipe-on blush.
“Designed with Gen Z and young Millennials in mind, the collection features multi-functional, beginner-friendly formulas that deliver high impact with minimal effort,” said the company.
The Target assortment includes 17 SKUs across face, lip, and eye categories, priced from $5 to $18, including gel lip tints, blush and highlighter sticks, eyeshadow and blush duos, shadow sticks, and setting powders.
“Portable formats, creamy textures, and buildable pigments make each product easy to use, easy to layer, and easy to love, whether you’re getting ready at home or touching up on the go,” added I’m Meme.
The I’m Meme makeup collection is available in-store at Target stores nationwide and online.
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