Kim Kardashian’s Skims partners with Nike in new brand

NikeSkims logo
The long-term relationship will release its first collection in the US this spring.

Kim Kardashian’s activewear brand Skims has partnered with sportswear giant Nike to launch NikeSkims. 

The long-term partnership will see the release of its first collection in the US this spring, available online and in select retail locations, with a global rollout planned for next year.

According to both companies, NikeSkims combines Nike’s innovation, sport science, and athlete insights with Skims’ focus on the female form and pioneering approach to finding solutions for all body shapes.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSkims,” said Heidi O’Neill, president of consumer, product and brand at Nike. 

“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with products that make them feel strong and sexy.”

Last year, Kim Kardashian opened the first Skims flagship store on Fifth Avenue in New York City.

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