Dollar General has launched its home collection – ‘Home Valley’ – in collaboration with several renowned brands, including Kathy Ireland and Beverly Hills Polo Club. 

Bedding collection “Ki by Kathy Ireland” – including waffle, jacquard, faux fur throws, ribbed and jacquard blankets, comforter sets, quilts, and sheets – will be available in Dollar General stores across the US this summer.

“With a shared commitment to serving the underserved, we are delighted to partner with Dollar General to offer affordable luxuries that will make a house truly feel like a home,” said Kathy Ireland, chair and CEO of Kathy Ireland.

Other celebrity brands include Beverly Hills Polo Club, Betseyville, Simply Southern, Hydraflow, Manna Hydration, and Farberware, which will join Dollar General’s collection to feature seasonal items and hydration products. 

The home furnishings brand Ki by Kathy Ireland was established by supermodel Kathy Ireland after she ended her deal with Kmart’s apparel line in 2003.

Earlier, Dollar General reported an uplift in sales for the first quarter.