Japanese-influenced beauty brand Jill Stuart is to open its first presence in Singapore – inside Sephora Ion Orchard.

The concession will debut on March 29, offering Singaporeans its full product range, including lipsticks, eyeshadows and blushes, its best-selling items.

Jill Stuart was founded in 2005 and has built a reputation for its embellished silver packaging inspired by the make-up style of Japanese women.

Fans of the brand are commonly referred to as ‘Jill girls’, a phrase born in Jill Stuart’s philosophy about being “all for girls to be ‘kawaii’ (cute).

Jill Stuart is a New York-based designer and her cosmetics brand was developed with Kose Corporation. Her products are already sold in Korea, China, Hong Kong, Taiwan and Thailand.