The Jackie Robinson Estate has signed a multi-year deal with IMG for the exclusive global licensing of its brand offerings.
The partnership will introduce a wide range of products including jerseys, sneaker collaborations, apparel and headwear capsules, collectibles, video games, and more.
IMG will develop marketing campaigns to celebrate Jackie Robinson’s values and pioneering spirit, while commemorating significant milestones in his life and career. Robinson was the most iconic player of the Brooklyn Dodgers and the first African-American player in Major League Baseball.
The partnership will also elevate Robinson’s digital and media footprint through engaging content, interactive experiences, and media collaborations that showcase his impact on baseball and civil rights.
“Jackie’s legacy extends far beyond baseball, leaving an indelible mark on American sports and culture,” said Brett Weiss, VP of licensing and business development at IMG.
“We are committed to preserving and promoting his remarkable story through creative and impactful licensing initiatives and partnerships.”
The deal builds on IMG’s partnership with the Jackie Robinson Foundation since 2020 and comes after the Brooklyn Dodgers’ recent triumph at the World Series.
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