La Sportiva has launched its first location in the US, offering its entire collection from climbing and running shoes to ski touring gear and premium apparel. 

Located at 2100 Broadway in Boulder, Colorado, the store intends to serve as a community hub, hosting events, workshops, and group runs that promote the outdoor lifestyle.

“As we expand into the US market, we want to draw a throughline back to our history in the Dolomites and connect with communities that share our passion for the outdoors,” said Lorenzo Delladio, president and CEO of La Sportiva. 

“Boulder has a rich history in the outdoor space, and its populace shares our views on the importance of environmental responsibility. We believe this is the perfect location for us to connect with our customers on a deeper level.

“Our goal with this store is not just to sell product, but to give something back to this wonderful city that has given so much to our brand over the years.”

According to the brand, this new facility is part of a global brick-and-mortar strategy aimed at better integrating the brand into mountain communities throughout the world. 

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