Hong Kong-based multi-brand fashion house I.T has opened a new location in Kowloon Tong’s Festival Walk. The firm launched its first Blue Block-branded fashion concept space in Hysan Place last year, one of 10 stores I.T manages in the region. The 12,000sqft I.T Blue Block Festival Walk store is based around a “travelling” design concept, and is divided into various sections including fashion and apparel, food and beverage, lifestyle and homeware, footwear and accessories, and outdoor gear
ar. The areas are interconnected and feature various decors to bring store visitors different dimensions of the central theme.
A statement by the brand says I.T Blue Block “wishes to disrupt the traditional retail model and create a one-stop shopping space and an immersive consumer experience”.
According to the company, I.T Blue Block offers Kowloon customers “a great opportunity to push their fashion boundaries and try on different styles in every aspect of their life.”
The I.T Blue Block Festival Walk store features individual shops of international fashion labels, including Carhartt WIP, Fred Perry, Journal Standard Relume, Mini Cream, Mercibeaucoup, Snow Peak and Tout a Coup, among others.
A highlight of the new store is a pop-up space located adjacent to the main entrance, which will be presenting a variety of fashion products and projects to provide customers with trend insights and shopping options.
