Designer Brands has appointed Andrea O’Donnell as brands president and executive VP, effective January 29. 

O’Donnell will oversee Designer Brands’ entire portfolio of owned and licensed brands, which includes Keds, Vince Camuto, Topo Athletic, Hush Puppies, Le Tigre, Lucky Brand, Jessica Simpson, Kelly & Katie, Crown Vintage, Mix No 6, and others.

She will be in charge of all areas including design, sourcing, and wholesale and direct-to-consumer sales. O’Donnell will report directly to Designer Brands CEO Doug Howe.

“Joining Designer Brands at this stage of their brand building journey is such a unique and exciting opportunity for me,” said O’Donnell.

“Designer Brands has long been a power player in the footwear industry and has now thoughtfully built a diverse and complementary brand portfolio to meet diverse and ever-changing consumer preferences. I am thrilled to begin working with the entire Designer Brands team to continue to build our trend-right and growing brand portfolio.”

O’Donnell joins Designer Brands from Everlane, where she has been CEO since 2021. Prior to joining Everlane, O’Donnell served as president of Fashion Lifestyle at Deckers, where she oversaw the expansion of the Ugg and Koolaburra brands and helped increase yearly revenue to more than $2 billion. 

She also served as Lane Crawford’s executive director, in charge of merchandising, merchandise planning, marketing, CRM, and store planning for 500 brands across Asia Pacific. 

O’Donnell is currently on Fashionphile’s board of directors.