How True Religion aims to be the latest Y2K-era brand to make a comeback

True Religion is just the latest in a wave of popular, Y2K-era fashion labels experiencing a revival at the moment.  The apparel brand entered the retail scene in 2002 and quickly became known for its vintage-inspired denim with wide, white stitching and recognizable smiling Buddha and horseshoe logos that were endorsed by celebrity icons such as Paris Hilton, Jessica Simpson and 50 Cent.  By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sale

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