How retailers can tap into three major trends shaping the year ahead

Connecting pop culture, runway and lifestyle trends with data from Edited’s retail intelligence platform, three pivotal themes shaping retail’s future emerge. Here are insights into how brands can react to better serve consumers going forward. 1. Keeping up with micro trends Last year witnessed the clash of fashion narratives, with contradictory trends. The rise of ‘stealth wealth’ and ‘quiet luxury’ reflected the prevailing ‘buy less, buy better’ ethos amid economic uncertainty.

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