How Cue is bringing the best of online to its physical stores

Cue Clothing CIO Shane Lenton
Unified commerce is a key focus for clothing retailer Cue. Image: Supplied.
While 2020 has been a tough year for retail, it’s also prompted many retailers to accelerate their digital plans. With lockdowns forcing non-essential retail stores to close for a period, the focus has been on e-commerce, but Cue Clothing has taken the opportunity to further develop its unified commerce strategy in order to be in a prime position post pandemic.  “Unified commerce is about having a core platform that’s doing the heavy lifting within the organisation,” Shane Lento

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