HanesBrands has launched an exclusive Hanes Heritage capsule collection in partnership with Urban Outfitters, which the companies say “recaptures the basics in design with a modern twist”.

“Few brands have the longevity and legacy that Hanes has, and we had a ton of fun diving into our history together with Urban Outfitters to design this collection,” said Jane Newman, HanesBrands’ CDO.

“It offers a youthful, vintage twist on the Hanes staples that have made us the beloved brand we are today.”

Offering 28 pieces of soft cotton innerwear and clothing, the line features everyday essentials, including boxer underwear with the Americana Hanes logo waistband, rib tanks, crew socks, crop sweatshirts and tees featuring oversized Beefy-Ts.