Japanese apparel retailer GU has collaborated with Netflix to develop a Stranger Things-themed line, which will be available on December 15 at the GU store in Soho, New York.
This GU x Netflix collaboration contains pieces for both men and women, including hoodies with motifs inspired by the stories from the series’ four seasons and lounge sets illustrating the Upside Down.
The collection consists of seven products with prices ranging from $3.90 to $39.90.
In addition, to honour the release, the GU Soho store will host a special display including a Demogorgon and other tale elements for a limited period.
Established in 2006 as a sister brand of Uniqlo and part of the Fast Retailing Group, GU currently has about 450 locations, mainly in Japan.
Netflix raised subscription costs for some streaming plans in the United States, the United Kingdom, and France in October, shattering expectations for new consumers and driving its stock up 13 per cent.