Michelin-star chef Gordon Ramsay’s Street Burger restaurant is set to open in Hyundai Department Store in southern Seoul, company officials said.

Street Burger is a casual burger joint founded in 2020 by the British celebrity chef Gordon Ramsay.

The Seoul restaurant will be the first global location outside of the UK and the first in Asia, the department store said.

Fries, drinks and seven types of burgers will be on the menu, including a Korea-special burger called “The Korean Smash Burger,” made with kimchi and bacon.

The restaurant is expected to open by late March in the department store’s Samseong-dong branch of southern Seoul. Items on the menu will be priced between US$8 to $16, a company official said.

Global burger chains have been opening stores in South Korea as the dish gains popularity among young Koreans.

The country’s market for burgers had grown nearly 30 per cent from 2015 to 2020 and is expected to reach five trillion won in 2023, data from Euromonitor showed.

“Koreans’ views on burgers have changed over the years. Now more people eat them as a proper meal instead of a snack. Global burger brands consider the Korean market to have growth potential,” an industry official said.

Popeyes, famous for its fried chicken burgers, opened a store in Gangnam, in southern Seoul, last month, two years after the brand closed operations in South Korea.

Galleria Department Store, a luxury retailer owned by Hanwha Solutions, has joined hands with the US burger chain Five Guys and plans to open the first Five Guys restaurant in Seoul this year.

The story was originally published on Korea Bizwire.