Lacoste has opened a flagship store, spanning over 10,000sqft, on New York’s 5th Avenue. 

The ground floor will feature Lacoste’s spring-summer 2025 runway collection, the womenswear line and an exclusive capsule available only at the store. 

Other collections will be displayed on the upper floors around a deconstructed floor-to-ceiling tennis court. 

A polo wall will display the brand’s iconic polo shirt, where a full range of colours, materials and cuts are available.

The store will feature all ambassador capsules, including those of Novak Djokovic and Daniil Medvedev, in a sports performance area. 

The new Lacoste store includes wooden elements to evoke the pleats of a tennis skirt or reference a racket, while metal accents emphasise the brand’s technical edge. 

Ninety historic rackets, designed by founder Rene Lacoste, will also be displayed in the New York flagship store.