French luxury brand Fauchon has opened a flagship near Bryant Park, marking its return to New York and a renewed focus on the US market.

The Midtown Manhattan location, developed in partnership with Restaurant Associates, is designed as an all-day dining and retail destination. It features a bakery, gourmet boutique, barista bar, cafe and restaurant, as well as a private dining room.

The new flagship features a pink aesthetic and offers a space with seating for 75 guests.  

Fauchon previously operated a location on East 56th Street and Park Avenue.

Founded in 1886, Fauchon is a French culinary brand and is present throughout the world through four businesses, including retail, gourmet hospitality, restoration and a training center. 

• Further reading: Fauchon Hotels set to disrupt luxury accommodation sector.