European retail summer: Five key trends for retailers

I’m just back from an inspiring retail discovery tour in Europe. After taking in Spain, Germany, France, Netherlands and the UK, five key trends have become apparent. 1. Focus of retail on online marketing, pickups and delivery It’s clear how much European retailers are invested in non-physical retail. While the trend (particularly in Central Europe) still leans toward a preference for physical retail shopping, retailers are pushing hard online. This has, in turn, spurned a plethora of a

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now