Estee Lauder has launched on Amazon’s Premium Beauty store and debuting a virtual foundation tool, exclusive to the platform.
The tool allows customers to try multiple shades of Estee Lauder foundation virtually to determine which suits them.
Some of the items available on the online store are Advanced Night Repair Serum, Beautiful Magnolia Eau de Parfum, Bronze Goddess Eau Fraiche, and Pure Color Lipstick.
“The launch of Estee Lauder in Amazon Premium Beauty marks a huge milestone for our brand as we bring our high-performance products and advanced skincare science to Amazon customers in the US,” said Justin Boxford, global brand president at Estee Lauder.
“We are excited to introduce our night science expertise, skin tone authority and iconic fragrances to Amazon’s highly engaged, multi-generational beauty community, providing them with an elevated, high-touch experience to discover our best-in-class hero products.”
Estee Lauder’s makeup and fragrance gift sets are included Amazon’s 2024 Holiday Beauty Haul, now running through November 3.
Meanwhile, the brand will launch an extension of its female-centered sports marketing campaign, ‘Game Day, Your Way’, on Prime Video.
“By advertising on Prime Video, we know that female fans and beauty lovers will be excited to see themselves represented on the screen between plays with their favorite teams,” said Fiona Sainty, SVP and GM of Estee Lauder and Aerin Beauty North America.
