Coty has launched its fragrance collection inspired by the television series Bridgerton, marking the first release from its new fragrance incubator, Cotylab.

In partnership with Netflix and Shondaland, the collection was developed to coincide with the show’s fourth season.

The range, including Tempting Peach, Rebel Vanilla, and Graceful Hydrangea, is designed to reflect different thematic elements and characters from the series.

Stored in glass bottles with gold hardware and packaging, the fragrance features motifs and color palettes aligned with the show’s aesthetic.

The collection, offered in 50ml eau de parfum bottles and 10ml travel sprays, is available exclusively through Ulta Beauty, both in-store and online.

This launch is part of a broader marketing strategy to integrate cultural media properties with consumer products through storytelling branding.

Last year, Coty named Markus Strobel its new CEO and board chair.