Cole Haan hopes to boost its presence and sales in Greater China through an exclusive distribution agreement with HiMaxx, a retail distributor in China.
Cole Haan CEO Jack Boys expressed confidence in HiMaxx, saying it has expertise in retail development and operations and has proven success in Mainland China and Hong Kong.
“We are pleased with our selection of HiMaxx to drive our business forward,” added Boys.
In line with the distribution agreement, HiMaxx launched a premium branded division focused on Cole Haan under co-founder and board member Jason Hou.
The new division will operate more than 30 existing stores in Hong Kong and Mainland China.
David Wang, founder and CEO of Himaxx, said the company has always envisioned a multi-channel strategy and partnering with Col Haan will add a vital dimension to the business.
“When we founded HiMaxx in 2017, we always envisioned a multi-channel strategy for our company,” said David Wang, founder and CEO of HiMaxx.
“My partner, Jason Hou, will focus on building this division and growing the Cole Haan brand to elevate consumer experience throughout China.”
Established in 1928, Cole Haan is a global American fashion label distributed in more than 100 countries worldwide. The brand is known for its range of men’s and women’s footwear and accessories.
HiMaxx is a membership-based retail company in China. Since its launch, it has opened 40 large-scale stores nationwide. It’s focused on brand retail, distribution, e-commerce, and commercial real estate.
