Iris&Romeo is set to expand its retail footprint into Sephora on December 26 after securing a Series A partnership backed by True Beauty Ventures, a beauty and wellness dedicated emerging growth fund.

Michele Gough-Baril, founder of Iris&Romeo, said launching at Sephora is a “pivotal moment” for the brand, allowing it to reach a whole new group of customers.

The Northern California-based company said it will use the capital from the Series A funding to improve retail readiness through supply chain sufficiencies, elevate brand-first content, and secure key hires.

“Our existing customer base is exceptionally loyal. Strengthening our ability to reach her in more places will accelerate our growth, especially within our 35+ demographic,” said Tara Desai, the company’s CEO.

Founded in 2019, Iris&Romeo focuses on multi-functional, all-in-one, tinted skincare solutions of the highest quality and efficacy for the beauty minimalist. 

The brand recorded triple digit growth in 2022 and previously forecast triple digit sales increase for 2023.

“The brand is at a major inflection point driven by excellent product development, strong consumer demand, and an industry tailwind of multi-functional makeup-skincare hybrids,” said Cristina Nunez,  co-founder and partner at True Beauty Ventures.