Casio will launch immersive content on the gaming and creation platform Roblox as part of its ‘Virtual G-Shock’ project, including watch items and a virtual G-Shock universe.

The project, launched in 2023, explores new possibilities for the brand through non-fungible tokens (NFTs), the metaverse and other digital experiences.

Based on the Roblox obby game format, the electronics company will introduce ‘Challenge the Skate Obby: G-Shock’, where players take on a skateboarding obstacle course to reach the goal, as inspired by the durability tests used in actual G-Shock quality testing.

Casio is also offering 12 watch items that recreate the iconic G-Shock DW-5600 and GA-2100 models, available for purchase on Roblox. Each comes in six colorways and includes a utility feature, while users can switch between them to match their avatars.

Looking ahead, Casio plans to expand the lineup with more watch models, colors, and finishes, alongside additional avatar items such as T-shirts, caps and backpacks.

Roblox currently has more than 150 million daily active users worldwide, with a broad appeal among younger users.

A special launch event will be held from July 15 to August 2. Players who complete the race will receive a limited-edition in-game item, while those who reach the finish within the time limit will earn an additional limited-edition G-Shock item.

Throughout the project, Casio pledges to keep creating new content and user experiences using approaches unique to the virtual realm.