Carter’s has appointed Douglas C Palladini as its new president and CEO, effective next month. Palladini will assume control of the brand’s multi-channel business strategy and goals.

With more than 30 years of executive leadership experience, Palladini previously served as global brand president of Vans, VF Corporation’s division. Under his six-year tenure – during which time he globally extended product assortment – the brand doubled international sales to over $4.2 billion in both retail stores and online channels.

In his new role, Palladini will continue to expand Carter’s’ distribution and merchandising, consumer loyalty, and strengthen the brand’s market position with families with young children worldwide.

“Doug’s remarkable track record of growing brands, his deep understanding of consumer-driven strategies, and his expertise in creating global brand connections will be invaluable as we continue to build upon Carter’s strong foundation,” said William J Montgoris, non-executive chairman.