Calvin Klein has signed performer Tate McRae as the lead figure in the first chapter of its Fall 2026 denim campaign.
Directed and photographed by Carlijn Jacobs, the multi-chapter campaign, titled ‘Feel the Fit, focuses on the brand’s core denim lineup.
It includes choreography by Sergio Reis set to the track Groove Is In The Heart, encouraging consumers on social media platforms to replicate the dance routines.
Throughout the campaign, McRae showcases Calvin Klein’s updated denim styles, including low-rise baggy jeans, high-rise loose silhouettes, and 1990s-style straight-leg jeans.
David Savman, global brand president at Calvin Klein, said denim remains central to the company’s identity and visual history. He highlighted that the new campaign aims to modernize the brand’s long-standing emphasis on fit and design for a contemporary audience.
The campaign launched globally across retail locations, digital channels, and outdoor advertising. PVH Corp, the parent company, confirmed that additional chapters featuring other global figures will be released over the coming month.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said McRae.
“This campaign is about that moment when you put on your favorite pair of jeans, and everything just clicks. I loved being able to move, dance, and bring my own energy to every look.”
