Burger King to invest $300m in speeding up US store refurbishments

(Source: Restaurant Brands)

Burger King operator Restaurant Brands plans to invest an additional $300 million to expedite the modernization of more than 1000 restaurants across the US.

The announcement comes after the fast-food giant revealed $250 million in investments for modern image, technology, and new kitchen equipment in September 2022. 

The company says the investment will ensure it achieves a goal of having 85 to 90 per cent of its US restaurants reconfigured in its modern image by 2028.

The investment will launch an expanded co-investment program called “Royal Reset 2.0” that will provide cash incentives to top-performing and committed operators to support quality remodels and rebuilds.

Burger King’s next-generation restaurant design, “Sizzle,” will also be part of the remodel projects included in the Royal Reset 2.0 investment. The new design is focused on the guest and team member experience, emphasizing the digital, pick-up, and drive-thru experience.

Tom Curtis, president of Burger King North America, said the brand is committed to providing customers with the best experience in all its restaurants. 

“That includes a modern, exciting restaurant image and digital experience that exceeds their expectations,” he continued. “We are working in close partnership with our Franchisees to transform our restaurant footprint across the country and reclaim our flame as a leader in the QSR industry.”

In addition to the BK store refurbishments, the company also plans to invest $500 million to accelerate reimaging more than 600 Carrols Restaurant Group-owned Burger King restaurants following the pending acquisition of Carrols.

Burger King expects to franchise substantially all of the Carrols portfolio to smaller, local operators within three to seven years of completing the acquisition.

Franchisees will have until October 31 this year to opt-in to Royal Reset 2.0 with the collective goal of modernizing the brand’s image to elevate the guest experience in Burger King restaurants across the US.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.