Brooks Running enters South Korea

South Korean fashion retailing group Samsung C&T has announced plans to sell Brooks Running products under exclusive contract.

The Seattle-based sports apparel label occupies a large share of the American running gear market and is one of the top three running labels globally, with operations in more than 50 countries.

The company expects to lead the local running market with its expertise and technology to match the growing wellness trend and number of runners in the country, according to an official spokesperson.

The brand’s five-level flagship store will open in the fashionable district of Gangnam in southern Seoul.

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