Brands focus on stories in refining China livestreaming to boost profits

When tech giant Apple joined China’s livestreaming frenzy, a major driving force of the e-commerce boom in the world’s second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple’s show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May. Apple’s move illustrates how livestreaming

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