Beyond Inc has invested $40 million in The Container Store through an equity transaction as part of a strategic partnership between the two companies.

The retailers intend for the partnership to position The Container Store to return to profitable comparable store growth over time.

Under the agreement, Beyond will integrate The Container Store’s Custom Spaces offering, including its Elfa and Preston product lines, across its portfolio of e-commerce banners. This aims to drive higher revenue, inventory turns, and margins for both companies.

Beyond will also assist with expanded and renewed e-commerce platforms and strategies, as well as provide its data platform and customer analytics to improve conversion and drive traffic.

In addition, the partnership will benefit from The Container Store’s locations and the Bed Bath & Beyond brand to launch spaces that showcase a co-branded assortment for kitchen, bath and bedroom.

“Beyond’s enthusiasm for this collaboration is reflected in the investment they plan to make in The Container Store that will strengthen our financial position, allow us to continue to execute on our growth strategy, and deliver a best-in-class experience for our customers,” said Satish Malhotra, CEO of The Container Store.

“We will build a lead management and conversion model coupled with various consumer financial products to gain share and tap into a well-oiled, vertically integrated manufacturing platform that has plenty of untapped capacity,” added Marcus Lemonis, executive chairman of Beyond.

The transaction is subject to certain terms and conditions, including an amendment or refinancing of The Container Store’s credit facilities in a manner acceptable to Beyond.