Bath & Body Works expands into South Korea with first store in Gangnam

US-based cosmetics brand Bath & Body Works has partnered with Shinsegae Department Store to expand its footprint into South Korea, Korea JoongAng Daily reported.

The exclusive distribution agreement will allow Shinsegae to sell 301 Bath & Body Works products at Sweet Park, located on the basement floor of the department store in Gangnam District.

These products include scented body wash, body lotion, hand cream and scented candles.

The products are also available on,, SI Village and will be available on KakaoTalk Gifts in June.

Bath & Body Works was founded in 1990 and currently has around 2000 offline stores in 43 countries.

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