Bambi Baby has opened its first store in New York City, expanding its retail footprint nearly five decades after the company was established in 1976.

The family-owned retailer specializes in baby furniture and gear, offering products across categories including cribs, strollers, high chairs, and car seats.

Brands available at the store on 6th Avenue include Nuna, Cybex, Bugaboo, Uppababy, and Silver Cross. Furniture labels include Storytime, Maxi-Cosi, Sorelle, and Natart.

The new location is described to offer a “full-service retail experience”, with personalized consultations available to customers to select products suited to their needs, along with car seat technicians to help with installation.

“Opening in NYC is a dream come true for us,” says Enelio Ortega, founder and owner, of Bambi Baby.

“We are thrilled to welcome families into our store, and we look forward to providing the same high level of service and care that has earned us the trust of parents for nearly five decades.”

• Further reading: Bambi Baby buys Strolleria assets, including online store.