Phoebe Netto

Phoebe Netto is the founder of Pure Public Relations, a PR firm for SMEs and not-for-profits, that focuses on outcomes, not output.

More from Author

Marketing IR Pro

Beyond customer loyalty: How to become a brand hitmaker and create fans

Phoebe Netto

Marketing IR Pro

What’s in an Insta-famous name? Fortune – and risk

Phoebe Netto

Marketing IR Pro

The Harvey Norman saga is a warning about the impacts of cancel culture

Phoebe Netto

Marketing IR Pro

Opinion: Retailers, stop making charities all about you

Phoebe Netto

Marketing IR Pro

‘Don’t put your eggs in one basket’ and other lessons from the Facebook ban

Phoebe Netto

The Australian Aboriginal Flag

Marketing IR Pro

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Phoebe Netto

Image of mountain climbing

Marketing IR Pro

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Phoebe Netto

A woman in a grocery store with a face mask pushing a trolley.

Customer IR Pro

Got a case of Covid in your store? Here’s what to do

Phoebe Netto

Communications strategy

Marketing IR Pro

Here’s what a Covid Safe comms strategy looks like

Phoebe Netto