Here’s what a Covid Safe comms strategy looks like

Communications strategy
Retailers must properly communicate their Covid-19 response to consumers. Image: Bigstock.
Communication has always been key, but never has that phrase rung truer than in the middle of a global pandemic. Retailers are being faced with a rapidly evolving set of challenges and threats to their livelihood, with many being forced to close their physical operations entirely. The problem is, unless retailers can continue to communicate to their customers effectively, efficiently, and calmly throughout the pandemic, they risk putting themselves in an even worse situation than they’re alrea

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now