Philip Wiggenraad

Philip Wiggenraad has provided insights on retail strategy and consumer trends for close to 15 years, focusing on Europe and Asia. His previous experience includes head of research at Hong Kong retail innovation company Tofugear and leading the analyst team at Ascential's Retail Week Prospect in London. Follow him on Twitter: @philforsure or on Follow him on Twitter: @philforsure

More from Author

Analysis: Why does Shein continue to escape scrutiny?

Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Analysis: The rise and rise of Southeast Asian tech giant Grab

What does Deliveroo’s IPO flop say about the economics of food delivery?

Analysis: Here’s what’s behind Miniso’s digital-focussed future

How iHerb has quietly become a health and beauty e-commerce giant

Opinion: Saks’ e-commerce spin-off defies retail logic

Can new ownership bring Thomas Pink back into the black?

Analysis: Here’s why Hong Kong retail is down, but not out

Analysis: How JD Sports masterminded its global ascent

How China’s Pop Mart plans to rival Disney

Image of a woman

Why has Adidas set Reebok free? Here’s what went wrong

Fall from grace: Can Ted Baker make a comeback?

Analysis: Who the FCUK would want to buy French Connection?

Behind the success of Japanese retailer Books Kinokuniya

More than mess: Inside Don Don Donki’s unique retail strategy

Analysis: Is there a future for Gap in Asia?

A group of Nike sneakers

Analysis: How Nike is boosting growth through DTC and digital

Analysis: What next for Boohoo after modern slavery scandal?

Four ways the Covid-19 pandemic will reshape shopping behaviour in Asia