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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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What retailers can learn from Zara’s failed response to campaign criticism

How retailers are expanding their holiday ranges to be more inclusive

How millennial parents are changing the kids’ food market

Analysis: Should Macy’s accept its $5.8 billion acquisition offer?

How Superegg founder Erica Choi went from Barneys to building her own brand

How Olly’s CEO aims to destigmatize talking about mental health at work

Here are five ways retailers can use AI in 2024

How Little Spoon is disrupting the children’s food market

The powerful marketing mechanism behind Nest New York’s holiday collab

TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

From innovative textiles to rentals, sustainable fashion is here to stay

“A natural extension to luxury”: The logic behind Dior’s new baby care line

Can Dockers revive its casual, cool aesthetic for the next generation?

Bed Bath & Beyond’s rocky year: Can a new CEO lead it back to growth?

From White Diamonds to Cé Noir: The evolution of celeb fragrances

The thinking behind Bath & Body Works’ big bet on men’s grooming

“A big vote of confidence”: Why Walmart’s store upgrades are key

The story behind The Ripped Bodice, an indie bookstore for romance lovers

How #booktok and appetite for diversity are helping save indie bookstores

Rising sales and customer searches: Has Glossier made a comeback?