Southern California-based athleisure brand Vuori has secured an investment of $825 million led by General Atlantic and Stripes, with additional support from others.
The funding – structured as a secondary tender offer – elevates the company’s valuation to $5.5 billion.
This investment follows a $400 million round in 2021 led by SoftBank Vision Fund 2, which valued Vuori at $4 billion.
Joe Kudla, founder and CEO of Vuori, expressed confidence in the new partnership.
“They bring valuable expertise and a track record of helping emerging brands accelerate expansion efforts,” said Kudla.
“We are excited to work together to advance the mission of creating quality products that connect with consumers globally.”
Since its founding in 2015, Vuori said it has positioned itself as a “disruptor” in the activewear sector.
The brand has expanded internationally, currently serving customers across 18 countries, with plans to exceed 100 stores by 2026, focusing on growth in Europe and Asia.
Andrew Ferrer, MD at General Atlantic, who will join the board of directors, highlighted the brand’s focus on quality and consumer loyalty.
“Vuori has built an enduring, category-defining brand with immense consumer loyalty and innovative products,” added Ferrer.
“The brand has significant opportunities for global expansion, and we look forward to leveraging our footprint to support Vuori’s growth.”